Video is one of the most powerful digital marketing tools. If you are a musician with recorded music, your next priority should be making a music video. A music video can get you the increased exposure you need. You need to know how to plan a music video. If you decide to take the plunge…
There is no doubt that the music industry is a tough business. With so many artists out there just dying for their big break, it’s a thriving scene for scams in the music industry. A scammer will come along and ask for a musician’s money promising big things in return. Often artists end up never…
Today rock shirts may seem more like a fashion statement than anything. With everyone from die-hard rockers to the Kardashians sporting them, you may want to wear them for their great looks. But what may not be as obvious is that rock shirts and other merch promote a band. No matter what level your band…
It is hard to define the beginning of rock n’ roll, but many trace it back to the early sixties when the Beatles first came out. Back then, young musicians defined the genre, looking to take advantage of this new music breed. Now, so many years later, these musicians have grown older, and many of…
Have you ever seen a band live or in the studio and noticed that the drummer was wearing headphones? All band members may wear headphones at some point or another, but drummers are way more likely to wear them than other musicians. This begs the question, why do drummers wear headphones? Drummers wear headphones for…
After you record music, you will go through the processes of mixing and mastering. Mixing involves combining the individual tracks into a stereo and multichannel format. Mastering consists of processing the mix into its final form, so it’s ready for distribution. Those who are thinking of recording may wonder, what’s more important: mixing or mastering?…
Have you ever seen a musician playing live on stage? Adoring fans likely surround them. They will talk to fans during the performance to get them excited, boost the room’s energy, and tell them about upcoming news with the band. This type of fan interaction is only one example of how a musician interacts with…
The word persona is defined as the aspect of someone’s character that is presented or perceived to others. When we think of rock stars, many of them have what can be best described as an alter ego that serves as an extension of their personalities. It is this larger than life rendering of what they…
Making a recording is a necessary part of a musician’s career. If you want to book a gig, a promoter will want to hear a recording. If you’re going to get press or if you’re going to get signed to a record label, the powers that be will want to hear a recording. But what…
When you see a band on stage, you may be blown away by the chemistry produced and the good time they seem to be having. But when you get a behind the scenes look, you may find that the band members don’t get along as well as they appear to when they are performing. That…
